GAC – Cyclosail

December 9, 2014
Performance Comms

The Challenge

  • Maximise GAC Pindar’s involvement within the Extreme Sailing Series (ESS) and the Cardiff Act (22-25 August 2014)
  • Announce GAC’s extended sponsorship of the Team Raleigh professional cycling team

Fan Insight

  • Fans love to see professional sportsmen and women outside of their comfort zone and taking part in different sports
  • A high percentage of professional sailors use cycling as a key part of their training regimes

Creative Solution

  • Bring together five Extreme Sailing Series crews (incl. GAC Pindar) and the Team Raleigh professional cycling team to create a first of its kind cycling-meets-sailing multi-sport challenge
  • Invite media to take part in the challenge to experience professional sailing and cycling first hand

The Results

GAC Cyclosail Event results

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