The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
+44 (0)208 541 3434

Website version

Painting the podiums orange – KTM unveils UAE Racing Team

Performance Communications Author Image Performance Communications | October 2, 2014

KTM Middle East was the talk of the regional racing scene recently, as the leading sport motorcycle manufacturer unveiled its new KTM UAE Racing Team rider line-up for the 2014/2015 season to fans and media.

KTM UAE Racing TeamThe announcement of KTM’s return to the Middle East racing scene, took place at the KTM showroom and regional headquarters in Dubai, and was attended by several of the biggest names in global and regional racing.

The stars of the show were undoubtedly KTM’s top riders – two-time Arab motocross champion and leading Emirati rider, Mohammed Balooshi, and rising international star Sam Sunderland, who this year claimed his first stage win at the notoriously challenging Dakar Rally.

The Performance Communications team was on hand to assist KTM with all media management and coordination of interviews, with the announcement achieving widespread coverage across the UAE’s leading daily newspapers, including a full page in The National. The launch also made national TV news on City 7 TV and DMTV, as well as being the focus of an extended interview with the riders on Dubai Eye Radio.

The KTM guys will be hoping to paint the podiums orange across a number of disciplines including the 2014-2015 Emirates Desert Championship, Dubai Motocross Championship and GCC Motocross Championship, as well as the immensely challenging 2015 Abu Dhabi Desert Challenge. It will also make its track debut in the UAE Superbike Championship.

Good luck to Mohammed, Sam and all of the guys for the coming season!

The two and a half minute clip from City 7 TV can be viewed here:

[youtube height=”HEIGHT” width=”WIDTH”]http://www.youtube.com/watch?v=eU-5EumORjg[/youtube]

 


Related stories.

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself…   Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]

Be Bold.

It’s time to come off the fence:


Message us