Technological advancements in sport are guaranteed just as much as death and taxes. Nike has recently found that improvements can possibly go…
It’s all about controlling the narrative, getting ahead of the story – so the old crisis comms adage goes. Presumably, that’s what…
So I spent the weekend at Fully Charged Live – and it’s safe to say, I’m feeling more charged than a Duracell…
Picture this: a luxury car brand approaches you about creating a campaign… The team has listened to their head of digital bang…
It’s likely you’ve been living under a rock this week if you’ve not heard about the announcement of the W Series to…
At Performance, we pride ourselves on creating insight-driven content. Typically our focus is on delivering this content for our clients rather than…
Stop sniggering in the back…As the old adage goes, it’s what you do with it that counts. Especially when it comes to…
At Performance we have the full spectrum of F1 fans. From the full-on watch-every-weekend addicts to those who probably couldn’t name more…
There’s no getting around it any more – influencer marketing is here, it’s here to stay and it’s taking over. Gone are…
2017, the year of the new iPhone, Animoji’s, Instagram’s ‘Paid Partnership’ tag and now, Twitter are trialling a 280 character limit. Twitter’s…
