Sometimes ideas come as a lightbulb moment. Sometimes they need to be dragged out kicking and screaming. Sometimes the idea is so…
The Challenge As new manufacturers entered the electric vehicle arena, we were tasked with increasing Nissan’s share of voice among target media…
The automotive landscape is a changing. The traditional industry motor shows at Detroit and Chicago have taken a back seat to rival…
The Challenge More than a year had passed since the Nissan Note had been revealed to the world’s media, so our campaign…
As the old adage goes ‘mum knows best’ and that’s certainly the case when it comes to the new Nissan Note. As…
A sci-fi analogy works well when discussing automotive industry expansion. Cars are quite scientific and sci-fi is known for becoming sci-fact. Think…
Nissan will become the first car manufacturer to create a smart watch desgined specifically for drivers of Nissan Nismo cars. The Nissan…
The Zero Emission car was then launched at a European automotive media event in Oslo, securing extensive pan-European coverage for the world’s…
Paralympian Richard Whitehead joins Olympic gymnast Max Whitlock to talk about Nissan’s sponsorship of the British Paralympic Association (BPA) and the British…
