What Car? – Gone in 10 Seconds

December 29, 2019
Performance Comms

What Car? research shows some of the latest and most popular models with keyless entry can be broken into in just seconds

  • Car theft rates in England and Wales have reached an eight-year high, with more than 106,000 cars stolen in 2018 alone
  • Vehicles fitted with keyless entry and start technology have been particularly targeted
    What Car? wanted to increase its SEO rankings on vehicle security, and strengthen its position as the UK’s leading consumer champion
  • Editorial feature showcasing What Car? bespoke car security research findings – The UK’s newest and most popular models are among the cars most vulnerable to keyless car theft – with some vehicles broken into in just 10 seconds
  • SEO targeted news release and video issued to key industry and national media, outlining the popular models susceptible to keyless car theft
  • Broadcast Alert issued and pre-sold using a targeted approach to secure interviews with the What Car? team on national television and radio
  • 169+ pieces of coverage, reaching an audience of over 4 million, and broadcast audience of almost 200 million
  • Six key interviews secured, including BBC News channel and BBC Radio 5Live. 120 follow links generated from all coverage, including links from BBC and iNews
  • What Car? moved from previously being unranked for car security keywords, to being ranked in the top 5
  • Shortlisted for Best use of PR in an SEO campaign
  • The video on What Car? YouTube channel received over 160,000 views