The Challenge
- To raise awareness of the protective Airbump® technology on the Citroën C4 Cactus
- To promote Citroën’s sponsorship of Arsenal Football Club and engage football fans as well as an automotive audience
Fan Insight
- Football fans like to see their icons do cool, new things, and are most likely to share content they think is fun
- Footpool, the act of potting balls with your feet rather than a pool cue, is one of the latest experiential crazes sweeping the nation
Creative Solution
- Build a giant Citroën branded Footpool table lined with Airbump® technology. Arsenal players competed against each other in a 2v2 Footpool match of France v Germany – all captured on film
- Trickster, Dan Cutting, gave the players a trick shot masterclass to show off their technical skills on the Footpool table
- The table also appeared at the Emirates Stadium for fans to try it out
Related work.
Vauxhall
Electric Streets
Volkswagen Commercial Vehicles
Voice of Industry Studies
Sail GP
Dubai Race Launch
Nissan Europe
Nissan Design Europe 20th anniversary celebration
Genesis
Scottish Open
Horse Welfare Board
Thoroughbred Census
CopyBet
QPR Sponsorship Activation
Vauxhall
EV Etiquette Guide
Be Bold.
It’s time to come off the fence:
How can we help you?
Message us
Back to top
UK
The Warehouse, 47-49 Cowleaze Road, Kingston Upon Thames, KT2 6DZ
/// doors grants motion
Middle East
PO Box 502058 Office 1905, Aurora Tower, Dubai Media City Dubai U.A.E
/// quietest blurted filter
© Copyright. Registered in England and Wales No. 04006809