Mongoose – Ambassador Activation
Promote the game-changing new Mongoose bat range through elite player sponsorship.
High impact sponsorship deals signed with men and women international cricketers including England’s Marcus Trescothick, James Anderson, Ebony Rainford-Brent and Laura Marsh, as well as Australia’s Matthew Hayden and Stuart Law.
Manage global unveil of Mongoose bat at Lord’s and first outing in domestic T20 in the hands of Stuart Law.
Coordinate pyrotechnic-powered urban unveil of Trescothick under West London flyover.
Leverage Mongoose’s IPL debut wielded by Chennai Super Kings’ Matty Hayden.
Internationals supported by a ‘team’ of up and coming county professionals to extend the reach.
Regular blog content and images gathered from players and shared across channels.
Highlight sport and front end news coverage included a Sunday Times full page feature, Sky Sports News, Sky News and BBC Radio Five Live feature report.