Multipower – Yorkshire CCC Media Day
The challenge was to highlight the role Multipower Sportsfood plays in the day-to-day training and performance of a professional sports team.
Our insight confirmed that for most sports fans, the opportunity to find out what happens off the field at a major pro sports club doesn’t often present itself.
Our creative solution offered media the opportunity to gain behind-the scenes access to first team players and the strength & conditioning coach on the first day of pre-season training.
Media interviews, including national broadcast, completed throughout the day.
- x8 magazine & online pieces
- x7 local regional media coverage
- x3 national broadcast
- x29 minutes of branded broadcast footage
- Live Sky Sports News interviews