Oxbotica – Simplifying Complex Technology
Oxbotica offers a world-leading software stack that enables any vehicle on the planet to drive autonomously.
We were challenged to get under the skin of its business and simplify its technology into a series of powerful video assets.
These needed to cut through with Oxbotica’s most important audiences: investors / automotive suppliers / off-road players.
We found success in three simple steps:
- Simplifying the message – breaking the software down into salient sound bites.
- Humanising the story – bringing real-world use cases to life.
- Creating visuals – producing a bank of powerful visuals to tell the story.