Account Executive  – Automotive – German Speaking 

March 7, 2023
Performance Comms

Who we are

UK’s leading specialists in Automotive, Technology & Sports Brand Communications, we’re a team of 45 creative comms experts, split across our London and Dubai offices, committed to telling impactful brand stories that matter.

Whether brainstorming a big integrated campaign idea, unlocking broadcast media opportunities, telling stories creatively on social media channels or helping to unlock new business, no two days are the same.

What we’re looking for

If you’re passionate about comms, love to be creative, have the ability to inspire those around you, and want to have the opportunity to help tell the stories of some big-name car brands, this could be the role for you!

The AE role is the central point of support across our automotive team at Performance. The individual is expected to help maintain systems and processes to support the team in working efficiently, juggling the unique requirements of our varied clients
The right candidate will be passionate and well-informed about technology, mobility and will be well-read with a good working knowledge of current affairs
We’re looking for someone who is organised, reliable, and shows a flair for copywriting with the ability to understand complex ideas and relate them into simple terms. The person will be a key contact for clients, enthusiastically taking on the broad day-to-day requirements of the team and thriving under pressure.
Crucially we need a native German speaker to liaise with our clients in Germany and Switzerland

Reporting line & team

The AE role reports directly to the AMs/SAMs with input from the AD and Director. The latter are responsible for strategic and creative lead direction, with your role pivotal in leading the account day-to-day, acting as a central liaison on all projects.


  • Hold regular status calls with German team
  • Draft market-specific press releases and proofread in German language
  • Develop photography and videography briefs and support on-site at shoots
  • Develop an understanding of PR planning through writing up ideas and plans with support from senior team members
  • Assist in researching and creating market insights, including consumer, media and PR trends and competitor analysis reports
  • Research, draft copy, press releases, blog articles, features and media materials relating to all accounts; and assist in the development of creative editorial content
  • Manage updates of product specific press materials (Press Kits, Spec sheets, Cheat Sheets / Top 10 Sheets or other communication material for media)
  • Develop monitoring reports and collate coverage clippings
  • Conduct daily monitoring for stories of interest relating to the clients and circulate relevant stories internally or to the client team

What you’ll need (required skills)

  • Ability to manage workload effectively and be responsible for a number of projects at any one time
  • Eye for a strong editorial angle
  • Strong written skills with high attention to detail
  • Ability to communicate effectively with all levels throughout the company
  • Excellent organisational and administrative skills
  • Ability to work on own initiative
  • Fully computer literate in Microsoft packages
  • German native a must, proficiency of English (ideally bilingual), French and Italian skills would be a massive plus

Some of the benefits we offer

We are excited about nurturing and mentoring the next generation of PR / Comms professionals. We are based in Kingston-Upon-Thames (30 mins from London Waterloo), and work a hybrid model, with time split between working from home and coming together in the office.

We regularly evolve our benefits, listed below are some of the benefits we currently offer:

  • Competitive London salary
  • Company bonus scheme
  • Flexible working (split between home & office)
  • Private Health Insurance
  • Wellbeing allowance (to use on various subscriptions incl. gym)
  • Company-wide wellbeing programme
  • Personal, Team & Company Social allowances
  • Training programme
  • Social activities (Summer / Christmas parties (and some in-between))
  • Cycle to Work scheme
  • 25 days holiday + 2 half day flexi-days
  • 4.30pm finish on Fridays
  • Mindful of work / life balance