Fan Hub – July 2015

Performance Communications | July 30, 2015

Welcome to the inaugural Fan Hub newsletter from Performance Communications. Here we take a brief look at stories we’ve been fans of over the past month as well as a few things we’ve been doing. We hope you like it.

Flat-out and fearless

We kick off with a film we created for two of our clients – Maserati and Goodwood. Cyclist and Maserati ambassador David Millar took on the hillclimb at the Goodwood Moving Motor Show, and managed to break a record in the process.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=7knXbaz-NJQ[/youtube]

Rugby

The Rugby World Cup 2015 is almost here so we expect to see a lot of sponsor activity over the next few months. This advert from Coca-Cola caught our attention as it features both male and female professional rugby players.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=VWh1wzvzecg&feature=youtu.be[/youtube]

Football

The FIFA Women’s World Cup may be over but we particularly enjoyed the spoof documentary from Norway’s football team, highlighting the stereotypes they must face on a regular basis.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=ehnMEjHyIgM[/youtube]

PRCA Dare Awards 2015

Please allow us a small moment of glory as we celebrate winning a ‘Digital and Social Strategy’ award at the PRCA Dare awards at the start of July for our Citroën #ParkingHero campaign. We’re delighted to see the team’s work recognised by the industry.

Volkswagen USA Unleash your Rrrr

The car manufacturer allows you to create an advert using your own sound-effects but the best part of this campaign is the King of Sound Effects, Michael Winslow (who appeared in Police Academy) features in the advert, doing what he does best.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=kYaX3qSfnZs&feature=youtu.be[/youtube]

BMX-er lands first quadruple back flip

Wow. Cycling in all forms continues to soar. Literally on this occasion as a BMX-er lands the first quadruple back flip.

[youtube height=”HEIGHT” width=”WIDTH”]https://www.youtube.com/watch?v=OFPmjxkNRmA&feature=youtu.be[/youtube]

Performance Communications Transitions To Employee Ownership

Performance Communications, a leading provider of specialist communications services to the Automotive, Sport and Technology industries is delighted to announce that it has transitioned to employee ownership via an Employee Ownership Trust (EOT). The move secures the agency’s long-term independence and will provide its employees with both a greater level of involvement and a share […]

Cricket at the Olympics, it’s just not cricket!

Let’s set the record straight, I don’t like cricket, I love it* but cricket at the 2028 Olympics, is that really necessary? The IOC has announced the five new sports that will be included in the 2028 Los Angeles Olympic Games. Funnily enough some of the new sports that will appeal to a Northern American […]

Top 5 Sports Documentaries – The Power of Sports Documentaries

It seems that recently a new pro sports documentary appears on an almost daily basis, 24-7 viewing if you need to get away from the family over Christmas! While the docs undoubtedly provide the streaming channels with engaging content to draw subscriptions and drive revenue, should sporting associations or teams always give the green light […]

Unveiling Threads: Exploring the Disruptive Factors and Success Behind the New Social Media App

In a rapidly evolving social media landscape, new platforms emerge, seeking to disrupt the status quo and capture users’ attention. Can Threads go the distance though?

What are the pros and cons of an EV Motorcycle (According to ChatGPT)

What happens when you ask AI tool ChatGPT to create a blog article for you? Well, judge for yourself… Electric-powered motorcycles are becoming an increasingly popular option for riders who are looking for an environmentally friendly and low-maintenance mode of transportation. In this article, we’ll take a look at some of the pros and […]

Our favourite World Cup PR campaigns

The biggest stage in football is just days away as all attention turns to Qatar for what is set to be a competition like no other. With over 3.5 billion people watching the 2018 edition in Russia, including 1.12 billion for the final match alone, the World Cup provides brands with an unrivalled platform for […]

Its time to place human stories at the heart of the advanced air mobility market

If you ask me to imagine the future, the first thing my mind often flicks to is the opening scene of Futurama – with flying cars and robotaxis gliding over giant skyscrapers. This always felt like an incredibly distant vision but autonomous flying machines are here today and they are already doing a lot of […]

The UEFA Women’s Euros 2022

Now the crescendo of excitement of England’s Euros triumph has subsided, Nicola McKelvey takes a deeper look at the huge growth of the women’s Euros and the England team in an article that quantifies and compares the positive momentum of the UEFA Women’s Euros 2022 to previous events. Introduction It’s widely believed that major tournaments […]