Emerging technology breakthroughs in fields such as artificial intelligence, the Internet of Things, robotics and autonomy are redefining the world in front of our eyes. But while new technologies like this may be hugely exciting, their endless acronyms, features and complex functions don’t always make them easy to communicate. We work closely with all of our clients to simplify complex technology stories into a series of powerful messages.
Take Oxbotica for example. It challenged us to get under the skin of its business, simplify its technology and develop a series of powerful video assets that relay key messages to each of its core audiences, so we started with a powerful brand film.